Logo Design
An impactful and elegant logomark can be pivotal to establishing a brand’s voice and identity. Creating an effective mark is one of the most satisfying design experiences for me.
Parks at Davie
client
13th Floor Investments
logo created with Branding Iron @ Stantec
summary
Logo design for a residential development in Davie, FL.
The client wanted a mark that fit into their established style of logos but referenced the nature of the the location of the property. Davie, FL is famous for its rustic ranches and its proximity to the beach. As such, the design references rope and wheat, as well as flamingos and the shore.
The team at Branding Iron @ Stantec used this logo design to expand on the property’s full brand identity.
Onward Book Club
client
Elizabeth Gilbert
summary
Logo design for Onward Book Club, a group highlighting the works of Black women.
The client wanted a mark that would emphasize the community and connection the book club facilitates.
The mark we landed on utilizes a book that doubles as an arrow pushing forward, representing progress. For the full logo, the mark is paired with a classic serif font, similar to what many books are typeset in, and a sleek sans serif.
