I used to think of design as a cold practice, something mechanical and corporate. I tried my hand at other disciplines (media arts, political science, animation), but design kept calling to me, despite my insistence on not answering. Eventually, I picked up the phone.

I've found design is a perfect storm of all of the things I love. It is both analytical and creative. I love the balance of structure and freedom. I love learning what makes a design work for a certain purpose and iterating, and I love solving a design problem and collaborating with others. My process is driven by curiosity and analysis.

While working on a logo design for Elizabeth Gilbert, she told me “good design should be surprising but inevitable.” That mantra has helped me shape my personal design philosophy. I’m always striving to create work that is beautiful, elegant, and effective for its purpose.